Leverage Canada’s leading donor-advised fund

Charitable Impact for advisors

Grow your business by helping your clients give.

A donor-advised fund is like a bank account for charitable giving. It’s a tool that provides donors a chance to donate first, then decide separately how they want to use that charitable donation. Donated assets can be held in and invested by a donor-advised fund.

Charitable Impact works with advisors across financial institutions. When you recommend us to your clients for charitable giving, you can expand your service offering by managing their donated assets. As a result, donors get to work with an advisor they already trust.

Help your clients reach their giving goals without having to be a charity expert.

Retain and grow assets under management

Continue to earn and charge fees when clients donate and invest publicly traded securities.

Strengthen client relationships

Remain your clients’ advisor of choice when it comes to charitable giving. We’re here to support discussions about donation and gift planning.

Offer charitable giving to clients, without being an expert

Make charitable giving easier and more convenient. We take away the administrative burden from donating and giving assets and make managing charitable investments straightforward.

Use one low cost, high value solution to help clients give

Process and manage donations for all of your clients with Charitable Impact, no matter which causes or charities they support.

Plan the use of clients’ money in a meaningful way

Your clients trust you to build the best financial plan for their unique goals. Help your clients increase their tax savings, grow their charitable assets over time, and make a greater impact on the causes that matter to them.

Work with a trusted advisor

Clients can plan their charitable giving with their existing wealth professional. We’re here to support you both.

Take time and space to give intentionally

Donate and receive an immediate tax receipt for the value of the donation, then decide separately how to use that charitable donation.

Maximize tax savings

Eliminate capital gains tax and be left with a larger charitable tax credit by donating publicly traded securities. You can donate other non-cash assets too, such as private company shares, life insurance, and real estate.

Manage charitable giving from one online platform

  • Give simply on the web or mobile app to any Canadian registered charity
  • Trackable giving history and downloadable tax receipts
  • Automated giving options and the ability to give with family and friends
  • Dedicated Donor Experience team available for support with giving from the Impact Account

Get advice to navigate your giving options

It can be difficult to know exactly how to make an impact. Access one-on-one impartial support from Philanthropic Advisory Services to consider, plan, and carry out charitable gifts.

What your clients can donate

Donating non-cash assets can be more tax effective than donating cash. Charitable Impact offers many ways for your clients to donate non-cash assets.

When your client donates appreciated publicly traded securities, they benefit from a capital gains exemption, leaving them with a larger charitable tax credit to offset their income.

icon Tax savings of donating securities in-kind

Reduce capital gains tax to $0 and offset more taxable income.

Sell securities and donate cashDonate securities in-kind
Value of securities at time of donation$10,000$10,000

Original cost of securities$1,000$1,000

Capital gain on securities$9,000$9,000

Taxable capital gain$4,500$0

Tax owed on capital gain$1,980$0

Tax credit$4,000$4,000

Tax savings$2,020$4,000

In this example, tax owed on capital gain assumes a blended tax rate of 44%. The tax credit assumes a blended charitable donation tax credit rate of 40%.

Key takeaway:

The charity receives a $10,000 donation in both cases. By donating publicly-traded securities in-kind instead of selling them first, the donor receives increased tax savings.

icon In addition to publicly traded securities, we also accept

  • Life insurance
  • Private company shares
  • Real estate
  • Cryptocurrency
  • Art

How our donor-advised fund works

We make donating, investing, and giving assets straightforward and effective.

Once a donation is made, a tax receipt for the fair market value of the assets is issued and the assets become charitable. They’re held in your client’s donor-advised fund at CHIMP: Charitable Impact Foundation (Canada), a registered charity and public foundation.

Your client can recommend to invest and grow their charitable assets in the Charitable Investment Account, or liquidate them to the Impact Account and give to charities immediately.

Learn how the Charitable Investment Account and Impact Account work together in our Guide for Advisors.

Donate & Invest

Invested charitable assets grow tax-free and you can continue to manage the donated assets according to our investment policy guidelines. The invested assets stay at your firm and on your book, where you can earn and charge fees.

Learn more about Donate & Invest

Donate & Give

Some clients want to give away donated assets immediately and may not be looking for ongoing investment management. You can liquidate their donated publicly traded securities and make the cash proceeds available in your client’s Impact Account so they can use the charitable dollars to make a grant.

Learn more about Donate & Give

Or, choose both

Often, clients will prefer to support charities immediately with a portion of their donation, while retaining the remaining balance with you to manage over time. With Charitable Impact, it’s simple to do both.

We’re here to support you

  • Our team can help with each donation and during the ongoing investment of donated assets.
  • Philanthropic Advisory Services can help your clients navigate the charitable sector.
  • Use the Guide for Advisors to review the process for facilitating donations of publicly traded securities.
  • Connect with us by phone or email any time you want.

icon Philanthropic Advisory Services

Wanting to help others comes naturally, but knowing how to make a difference through charitable giving doesn’t. It can be difficult for donors to know how to make an impact when there are countless causes and over 86,000 Canadian registered charities. There’s generally nowhere to get objective help with charitable giving.

That’s where our Philanthropic Advisory Services can help, so you don’t have to be a charity expert. Your clients receive personalized, cause-neutral giving support. Plus, we help your clients consider their giving options, then plan and carry out charitable gifts.

Charitable giving is what we do. We’re here to help your clients navigate the charitable world and give meaningfully.

Trusted across Canada

donated by the Charitable Impact community

charities have benefited from gifts sent by donors on Charitable Impact

people have given to the causes they care about using Charitable Impact


We’re recognized for our supportive approach to working with financial advisors.

The Awards recognize Charitable Impact’s wealth advisor teams for their outstanding efforts in engaging their clients with charitable giving.

See the award winners

What advisors are saying

Charitable Impact has been a tremendous platform and resource for my clients. It provides them with an effective and straightforward way to fulfill their philanthropic goals and integrates seamlessly into their wealth management plan.

Dave Lougheed
Portfolio Manager & Wealth Advisor, Lougheed Wealth Management of Raymond James Ltd.

The team at Charitable Impact has been great to partner with, allowing our clients to accomplish their goals of tax planning combined with charitable gifting. The account setup and administration process are seamless.

Brendon Boothman
Portfolio Manager, Boothman Private Wealth Management of RBC Dominion Securities Inc.

Charitable Impact has quickly become our firm’s reliable go-to solution for our clients’ philanthropic endeavours. They have continuously provided our clients with an impressive experience from start to finish. The team is very knowledgeable and highly responsive.

Matthew Gour
Associate Portfolio Manager, PWL Capital Inc.

At Wellington-Altus, we know that philanthropy is an integral part of wealth management. Charitable Impact is one of the very few donor-advised funds that our clients can use to direct their investments while we can stay involved. My clients and I appreciate the convenience, flexibility, and friendly personal service that makes it easy for us to work together.

Gord Love
Executive Vice-President and Senior Portfolio Manager, Wellington-Altus Private Wealth Inc.

Get more information

Learn more about how Charitable Impact can help you grow your business.