Wealth Professional Magazine: The Win-Win Strategy - Meet client philanthropic goals and maintain AUM

October 24, 2024

Luisa Velez

Luisa Velez

Director, Corporate Communications

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"87% of affluent investors express a desire to make an impact through charitable giving, yet only 6% report receiving charitable planning help from their advisors (CEG Insights, 2023)."

This gap presents a significant opportunity for advisors. Philanthropy is a growing priority among high-net-worth (HNW) individuals, and financial advisors play a crucial role in helping clients incorporate charitable giving into their wealth management strategies. However, one of the key challenges for advisors is retaining assets under management (AUM) when clients focus on philanthropy. This is where Donor-Advised Funds (DAFs) offer a powerful solution.

A DAF works like any other investment account, but it has a unique benefit—it allows you to manage assets designated for charitable giving while retaining control over investments. In this article, Charitable Impact shares how financial advisors can strengthen client relationships by introducing DAFs, offering clients a flexible and strategic way to achieve their financial and philanthropic goals.

We also highlight why Charitable Impact is the preferred DAF provider, trusted by advisors and clients to integrate charitable giving into broader financial plans seamlessly.

Read the full article here.

To find out more about our Charitable Investment Program for advisors and their clients.