Turning The Page Podcast - How Charitable Giving Can Be a Powerful Business Strategy

Investment managers are managing the best asset class for donation, especially for clients who like tax-effective strategies. Why? In Canada, donating publicly traded securities is hyper tax-efficient. 

When public securities are gifted to a registered charity, all capital gains related to those shares are deemed to be zero. The donor receives a charitable tax receipt for the value of the donated securities, but is not required to use any portion of that tax receipt to offset the capital gains embedded in the shares used for the donation. This means the full tax receipt can be applied to other income, saving the client money while also creating a charitable fund that they can give away to the causes that matter most to them. 

This was one of the many things John recently joined Chris Reynolds on the Turning The Page podcast to talk about. One thing they both agreed on was that more investment managers should pay close attention to helping their clients give charitably. 

For investment advisors, this is an extraordinary opportunity to add value to your clients while making your own mark on the charitable world. You’ll also find that you’ll deepen relationships with your clients, something that often leads to more business coming your way…and that’s a win-win!

Check out the episode below: