The Small Nonprofit Podcast: The Missing Piece in Fundraising

What if the biggest challenge facing nonprofits isn't moving donors from $100 to $1,000 gifts, but getting people to make their first charitable donation ever?

In this episode of The Small Nonprofit Podcast, Maria Rio sits down with John Bromley, founder and CEO of Charitable Impact, to explore a critical gap in the nonprofit sector: getting people to move from non-donors to donors.

While fundraisers are experts at cultivating existing donors, very few organizations are focused on helping people become donors in the first place. The episode delves into why teaching generosity matters, how to lower barriers to philanthropy, and the role nonprofits should play in building a culture of giving that extends far beyond their own fundraising goals.