Religion Becomes Top Cause Supported by Charitable Impact Donors in 2024
January 02, 2025
[Vancouver, BC, Jan 2, 2025] – Charitable Impact’s 2024 Year in Review revealed a shift in donor priorities, with religion overtaking outreach as the most supported cause of the year. This cause relates to any organization that has a religious or spiritual focus, including churches, missionary efforts, or those primarily dedicated to supporting faith-based initiatives.
Community-related causes also climbed the ranks, replacing health-related initiatives in the top five, showcasing a growing focus on local impact and grassroots efforts.
British Columbia emerged as the leading province in terms of donations, with BC-based donors contributing the most to their Impact Accounts in 2024. This highlights the province’s pivotal role in driving charitable giving nationwide on the platform.
Charitable Impact facilitated a record $232 million in donations to Impact Accounts this year, empowering Canadians to give meaningfully to the causes they care about most.
About Charitable Impact
Charitable Impact is an online giving platform that operates as a donor-advised fund. It equips generous Canadians with the tools and support to create the change they seek in the world, regardless of what causes they care about, which charities they choose to support, or how much money they give away. Since 2011, our community of 203,000+ users has donated more than 1.4 billion dollars, with over 14,300 registered charities benefiting from the generosity of people across Canada. Learn more at charitableimpact.com.
For Media Inquiries, contact:
Luisa Velez
Director, Corporate Communications at Charitable Impact