CTV News: CFAX Santas Anonymous sees drastic drop in donations amid cost-of-living crunch

Our Founder and CEO, John Bromley, talked to CTV News Vancouver Island about donation behavior during this time of the year. According to the media outlet, the non-profit CFAX Santas Anonymus reported a drastic drop in donations by 62% compared to last year. In contrast, the demand for help has increased significantly. 

"Times are tough," said Bromley. "Charities should be expecting lower donations through this giving season." Highlighting two types of donors: fair-weather donors and committed reliable donors.

"The fair weather donors among us are less likely to give, and then we're reliant on a smaller pool of very reliable donors, and they feel more pressure," Bromley said. "They actually can't keep the whole system afloat."

Please take a look at the full interview below, or visit CTV News Vancouver Island here.