A Culture Worth Celebrating: Charitable Impact at Canada’s Most Admired Corporate Cultures Gala
March 26, 2025
Culture first. People always. Generosity in action.
[Vancouver, B.C. — March 26, 2025] — Charitable Impact, a Vancouver-based fintech platform that has facilitated over $1.5 billion in charitable donations, has been recognized as one of Canada’s Most Admired™ Corporate Cultures by Waterstone Human Capital. The organization was honoured in the Emerging category, which celebrates high-growth companies successfully scaling while staying true to their core values.
The national award, presented at a gala in Toronto last night, recognizes Canadian organizations that are leveraging culture to drive performance and innovation. For Charitable Impact, culture is more than a value—it’s a competitive differentiator.
“Culture isn’t something we put on the wall—it’s the way we work, grow, and create change together,” said Dan Brodie, Chief Operating Officer. “When people are aligned around purpose and supported to bring their best, generosity flows more freely—inside the workplace and out in the world.”
Founded in 2011, Charitable Impact is a donor-advised fund and online giving platform that helps individuals, families, and organizations put their generosity into action. Over 208,000 users have used the platform to support more than 14,700 registered charities. As more people and communities seek ways to take meaningful action on the issues they care about, Charitable Impact’s focus on culture has helped it scale without losing sight of its purpose.
“Culture at Charitable Impact is not an afterthought—it’s the system that makes everything else work,” said Alison Lydell, head of Charitable Impact’s People team. “We’re building for long-term impact, which means investing in leadership clarity, career growth, and alignment across roles and teams.”
The team’s approach to people and engagement has evolved alongside its platform:
Internal communications and people experience are designed around transparency and co-creation.
Leadership practices are anchored in purpose, accountability, and curiosity.
Performance frameworks are built to scale with clarity, not complexity.
“What sets our culture apart is that it’s fully integrated into how we work—not separate from it.” added Sukhmani Purewal, who leads Charitable Impact’s Internal Engagement and Communications. “Whether it’s through structured role clarity, consistent communication, or cross-team collaboration, we’re building a workplace where people feel connected, empowered, and clear on how they contribute.”
The recognition comes as more Canadian companies re-evaluate how they scale culture in an era of hybrid work, rising employee expectations, and shifting definitions of workplace success. For Charitable Impact, it’s validation that growth and integrity can coexist—and that purpose is still a powerful business driver.
About Charitable Impact
Charitable Impact is a modern giving platform that helps Canadians engage more deeply and intentionally with charitable giving. Operating as a donor-advised fund, it offers flexible tools and support for people to plan their giving, support the causes that matter to them, and collaborate with others to grow their collective impact. Whether giving individually or through communities, users can explore, organize, and amplify their generosity—all in one place.
Since 2011, more than 208,000 people have given through Charitable Impact, donating over $1.5 billion to more than 14,700 registered charities across Canada. Charitable Impact is built on the belief that giving should be accessible, personal, and meaningful—empowering anyone to create the change they want to see in the world.
Learn more at https://charitableimpact.com.
About Waterstone Human Capital
Better leaders, better cultures, better results. It’s no surprise Waterstone’s promise has culture right in the middle — the same place where culture sits in every high-performance organization, including ours. Since 2003, we’ve been providing retained executive search services and leadership and culture advisory services like culture measurement, leadership assessment and leadership, team and culture development to organizations across Canada and the U.S. For more information, please visit https://waterstonehc.com/ or https://waterstonehc.com/canadas-most-admired/.
Media Contact:
Luisa Velez
Director, Corporate Communications, Charitable Impact