Research | September 8, 2017

Introducing Our New Look and Logo

I’m excited to share our new logo today, which was designed to mark our commitment to delivering the best donor experience in Canada, and to spark more engagement with philanthropy.

Since launching quietly five years ago, we’ve worked hard to learn about you, how and why you give, and how you support the charities you care about most. During that time, you donated a generous $220 million to charities across the country.

But this is only the beginning.

If there’s one thing we’ve learned from you, it’s that you want resources and tools that empower you to give in your own way. And we’re dedicated to delivering that—no matter which causes you choose to support, or how much you have to give.

We launched a new logo this week. Our colour palettes and typefaces will change soon too. Over the coming months, you’ll see these kinds of changes, among others, take shape throughout CHIMP—changes meant to reflect our renewed focus on serving you, the donor. Society benefits when people are empowered to act on their innate generosity.

In a world where giving has become reactive (most of us only give when asked), it’s more important than ever to empower thoughtful citizens to think, act, and give proactively. A CHIMP Account lets you do just that. It’s your own personal fund for charity—an account that lets you put money aside so you can plan your giving (alone or with others), so you always have something to give thoughtfully to a cause you care about.

Thank you for everything you’ve done to bring us here today.

I can’t wait to see the impact we’ll achieve together!


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